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THE TRENDS OF TOMORROW
Pythia takes market research to a whole new level. With the help of artificial intelligence, we can predict future market demands – with much greater precision than classical approaches.
Only sell what’s in demand. Pythia will make sure you are always on the safe side when making decisions.
Read through our website to find out more, or ask us directly.
We are an experienced team that has established various companies. We developed the first versions of Pythia solely for ourselves to get a competitive edge/ advantage.
Forecasting trends with Pythia enabled us to obtain information that improved our products and let us market them more effectively.
We soon asked ourselves: if this works for us, could/ why wouldn’t it work for other companies?
Coming up with new products, deciding on brand names or ingredients - Pythia does it all.
is one of our brightest developers and supports our team as a fullstack developer with a focus on NodeJS. He is our link with the programmers and tries to present and evaluate the technical details as customer-oriented as possible. He built the first code of Pythia alone, when he was less than 20 years old. He was already one of the best in his class when he graduated from high school.
brings along experience from the marketing besides his creativity. He studied Economics and over the last few years has gained insight into various industries, such as the digitalization of the automotive industry and the management of startups. He works on the constant further development of our existing business areas and drives the development of new ones.
studied aerospace engineering (briefly) and Economics to the end. After his studies he founded his first startup, the cosmetics company Dr. Severin, at the age of 22. After his first appearances in the media, such as in the "Höhle der Löwen" (Lions' Cave) and articles in the FAZ, among others, further successful startups followed in various areas. In order to see his innovative product ideas automatized and to be able to pass them on to customers, Peter developed an artificial intelligence, which evaluates and forecasts search queries by means of Machine Learning - and thereby finds trends.
studied economics in Frankfurt and has worked for several years as managing director, right hand man and second head of Peter. He has been with the organization since its inception. In addition to his operative hands, Valentin has incredible creativity and in recent years has successfully built up and expanded various brands such as Dr. Severin and Nutree. He knows trade and cosmetics very well and helps our customers with their overall appearance and entrepreneurial strategy.
is a trained retail salesman and a lawyer specialising in tax law. After almost 5 years in stationary retailing, he held various professional positions: He worked in the Bundestag, in the Brexit team of the German Foreign Office and in one of the leading insolvency and restructuring law firms. In recent years, Raphael has worked as a freelance start-up consultant and participated in the establishment of a Frankfurt hedge fund. Raphael is our in-house lawyer and managing director alongside Peter.
studied business administration and computer science in Frankfurt. During his studies he founded the security consultancy Insiders Knowledge and thus his first IT company. In the following eight years he founded a number of other companies in the areas of IT security, software engineering and Machine Learning. He and his co-founder Florian have been working with Pythia since day one.
PETER | Co-Founder & CEO
Peter started studying aerospace engineering before switching his program and majoring in Business. After that, he founded his first start-up, the cosmetics company Dr. Severin, at the age of 22.
After first media appearances, he established various companies, following up on Dr. Severin’s success. In order to automate the process of coming up with product ideas, Peter developed Pythia.
JULIAN | Co-Founder
Julian studied International Business & Strategic Entrepreneurship in Maastricht and Rotterdam. He gained many insights into the startup ecosystem through his work at Foodora, the German Accelerator and Silicon Valley Bank. In 2020, Julian founded three companies in Uganda and Tanzania. After a successful exit in Africa, he returned to Germany and started devoting his attention to the technology sector. Peter and Julian decided to join forces with their complementary skills and use Julian's experience to drive Pythia's growth.
Just because the AI Pythia always knows everything doesn't mean that we do. Current jobs, helpful tips or supplementary documents: You will find everything you are looking for here.
I SPY WITH MY LITTLE EYE
Pythia has a neural network that analyses huge amounts of data. She is fed new information daily and is constantly learning. She recognizes trends and creates forecasts that can provide a relevant competitive advantage.
PYTHIA – is the name of our artificial intelligence. Her name derives from Greek mythology. Pythia was the high priestess serving as the oracle of Delphi. Just like our AI, she looked into the future and delivered prophecies to the people.
TAKE FIVE EXAMPLES.
PRODUCTS: FINDING TRENDS
Pythia discovered "CBD" as a trend for the German drugstore chain Rossmann. Rossmann added a CBD oil it to its product line and it quickly became one of the best selling products in all its stores. The cooperation between Pythia and Rossmann covers almost all of the retailer’s areas. Pythia supplies Rossmann with trendy products and brands for the entire retail line which allows them to stay up to date.
For another brand, Pythia analysed the product name for turmeric capsules (German: „kurkuma“). In German, both spellings, „kurkuma“ and „curcuma“, are correct – so which one should be used as a band name? Pythia recommended the spelling with K. She predicted that search volume for this variant would be 75 % higher in the next 18 months - and thus much more promising.
FOXYBOX: MARKETING EFFICIENCY
Foxybox is the first European beauty box that uses artificial intelligence to select products for its range. This enabled the company to achieve incredible growth figures in a very short time – our forecasts and recommendations were just what the company needed and also very well received by customers.
Why? Because influencers want to talk about trends. The results are impressive: Since our collaboration, the efficiency of their advertising spending has verifiably increased by 450%.
OFFER OF A REWARD
Pythia informed a cough sweets manufacturer that the term "chesty cough" was trending. So the manufacturer produced a chesty cough version of their sweets. Their sales in drugstores tripled due to the more targeted appeal to consumers.
WONDERFOODS: TREND FINDING
For Wonderfoods – pilot customer since the very beginning – Pythia recommended "Matcha tea" before the trend arrived in Germany. Wonderfoods became one of the first known Matcha tea suppliers in Germany, ahead of the top performers in the german tea market. Matcha tea has remained Wonderfoods' undisputed bestseller to this day.
HOW EXACTLY DOES THAT WORK?
You tell us what you're curious about, we tell you if anyone's interested. To make predictions, we use information that is available on the Internet. We examine Google and Amazon search entries and other data sources on new trends and evaluate and structure them individually for our partners. With these keywords, we can make predictions.
For our brand Dr. Severin we did the same. We found out that "Vitamin C" and "Serum" were two of the hottest keywords in the beauty segment. Based on this trend research, we were able to make the decision in March 2017 to develop a Vitamin C serum and expand our range. With success. And with solid evidence.