We are an experienced team that has established various companies. We developed the first versions of Pythia solely for ourselves to get a competitive edge/ advantage.
Forecasting trends with Pythia enabled us to obtain information that improved our products and let us market them more effectively.
We soon asked ourselves: if this works for us, could/ why wouldn’t it work for other companies?
Coming up with new products, deciding on brand names or ingredients - Pythia does it all.
PETER | Founder & CEO
Peter started studying aerospace engineering before switching his program and majoring in Business. After that, he founded his first start-up, the cosmetics company Dr. Severin, at the age of 22.
After first media appearances, he established various companies, following up on Dr. Severin’s success. In order to automate the process of coming up with product ideas, Peter developed Pythia.
Pythia has a neural network that analyses huge amounts of data. She is fed new information daily and is constantly learning. She recognizes trends and creates forecasts that can provide a relevant competitive advantage.
PYTHIA – is the name of our artificial intelligence. Her name derives from Greek mythology. Pythia was the high priestess serving as the oracle of Delphi. Just like our AI, she looked into the future and delivered prophecies to the people.
TAKE FIVE EXAMPLES.
PRODUCTS: FINDING TRENDS
Pythia discovered "CBD" as a trend for the German drugstore chain Rossmann. Rossmann added a CBD oil it to its product line and it quickly became one of the best selling products in all its stores. The cooperation between Pythia and Rossmann covers almost all of the retailer’s areas. Pythia supplies Rossmann with trendy products and brands for the entire retail line which allows them to stay up to date.
For another brand, Pythia analysed the product name for turmeric capsules (German: „kurkuma“). In German, both spellings, „kurkuma“ and „curcuma“, are correct – so which one should be used as a band name? Pythia recommended the spelling with K. She predicted that search volume for this variant would be 75 % higher in the next 18 months - and thus much more promising.
FOXYBOX: MARKETING EFFICIENCY
Foxybox is the first European beauty box that uses artificial intelligence to select products for its range. This enabled the company to achieve incredible growth figures in a very short time – our forecasts and recommendations were just what the company needed and also very well received by customers.
Why? Because influencers want to talk about trends. The results are impressive: Since our collaboration, the efficiency of their advertising spending has verifiably increased by 450%.
OFFER OF A REWARD
Pythia informed a cough sweets manufacturer that the term "chesty cough" was trending. So the manufacturer produced a chesty cough version of their sweets. Their sales in drugstores tripled due to the more targeted appeal to consumers.
WONDERFOODS: TREND FINDING
For Wonderfoods – pilot customer since the very beginning – Pythia recommended "Matcha tea" before the trend arrived in Germany. Wonderfoods became one of the first known Matcha tea suppliers in Germany, ahead of the top performers in the german tea market. Matcha tea has remained Wonderfoods' undisputed bestseller to this day.
HOW EXACTLY DOES THAT WORK?
You tell us what you're curious about, we tell you if anyone's interested. To make predictions, we use information that is available on the Internet. We examine Google and Amazon search entries and other data sources on new trends and evaluate and structure them individually for our partners. With these keywords, we can make predictions.
For our brand Dr. Severin we did the same. We found out that "Vitamin C" and "Serum" were two of the hottest keywords in the beauty segment. Based on this trend research, we were able to make the decision in March 2017 to develop a Vitamin C serum and expand our range. With success. And with solid evidence.